We've sat on both sides of the table. Now we sit only on yours.

The agency selection process is broken

• RFPs reward writing, not delivery. The best proposal doesn't predict the best outcome. Agencies optimize for winning work—buyers need someone optimizing for results.
• Vendors do this every day. You don't. Sales teams refine messaging, package case studies, and negotiate terms as routine. Most buyers undertake major technology projects infrequently and under pressure.
• AI has raised the stakes. Shorter sales cycles, grander claims, and subsidized pilots create urgency where patience is required. The cost of choosing wrong is higher than ever.

Launch Day exists to correct that imbalance—to bring structure to selection, clarity to incentives, and discipline to negotiation.

How we work

• Structured search. We define requirements, source qualified partners from our vetted network, and manage the evaluation—so you compare apples to apples.
• Real due diligence. We verify delivery track records, staffing integrity, and budget management. Not marketing claims—actual performance data.
• Commercial negotiation. We secure better terms, protect scope, and structure contracts so incentives align with outcomes.

Leadership

Jonathan Blessing

Founder & Managing Partner

Jonathan founded Launch Day after more than two decades in the technology services market—leading firms, structuring complex engagements, and overseeing high-stakes technology initiatives. He understands that the right partnership often determines whether a project succeeds.

He previously founded and led Series Digital for ten years prior to its acquisition and served as CEO of DOOR3. His work includes direct engagement with the U.S. Department of Defense, the U.S. Department of Justice, The New York Times, Sony Classical, Goldman Sachs, and Stanford University.

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Liz Flyntz

Founder & Partner

Liz has spent fifteen years on both sides of the agency relationship—as Director of UX and Design at DOOR3, and as a buyer inside institutions of higher education, scoping projects, managing vendors, and navigating procurement from the inside.

She has been evaluated and done the evaluating. She knows what gets obscured in both directions, and what the selection process consistently fails to surface. She teaches design and media art at Johns Hopkins University.

Read Liz's perspective →